22 immutable laws of Marketing in

1. Guidelines on top.
Product is the first time also have advantages over products better

2. Guidelines on type.

If you can not is the product of a first type, change the nature of that type, or create a new category that you can be the first product.

3. Guidelines ladder.
Strategies you will apply depending on the stair some things that you are using.

4. Principle of dual.
In the long run, all the rival will then only two remaining horses.

5. Principles of thinking and awareness.
Marketing is not a battle of products, it is a battle of perceptions of customers, and sometimes makes up the awareness of the client before creating more advantages than penetrated the market first.

6. The principle of focus.


Concepts have the highest impact in marketing a property is in thinking of potential customers.

7. The principle of expansion.


Expand the brand is usually a pressure can not be intensified.

8. Guidelines and the unique superiority


Own position of superiority in the thinking of customers as vital elements, marketing is a continuous effort in the search of unique.

9. Principles of **** division.


Over time, a product will **** and divided into two (or more) category.

10. Principles of the heart.


Strategies without the emotions will have no effect.

11. Principles characteristic of


When you have to focus on product features, any aspect which has one of the characteristics and performance.

12. Guidelines on the real thà


When you accept a Nhược points, potential customers will give you an advantage

13. The principle of sacrifice.


To be one you have to reject one another.

14. Principles of success.


Success often leads to the haughty, arrogant and failed to

15. Principles of failure


Failure is to be expected and accepted

16. Principles of factors can not anticipating ago.


Unless you are prepared the plans of the competitors, you can not know what will happen in the future.

17. Principles of strength điệu


Real situation often contrary to what appears on the report.

18. Principles of family


The success is often based on a best time that based on trends

19. Principles of scenario.


Marketing effects usually occur and last

20. Principles of the antipodal


If you target the second, your strategy by top decision

21. Principles of origin.


Made in the brand name usually more important than quality

22. Principles of natural resources.


Not have sufficient budget resources and knowledge necessary expertise, ideas can not become reality and brand name can not be created.